Baal was the name of the supreme god worshiped in ancient Canaan and Phoenicia. The practice of Baal worship infiltrated Jewish religious life during the time of the Judges (Judges 3:7), became widespread in Israel during the reign of Ahab (1 Kings 16:31-33) and also affected Judah (2 Chronicles 28:1-2). The word baal means “lord”; the plural is baalim. In general, Baal was a fertility god who was believed to enable the earth to produce crops and people to produce children. Different regions worshiped Baal in different ways, and Baal proved to be a highly adaptable god. Various locales emphasized one or another of his attributes and developed special “denominations” of Baalism. Baal of Peor (Numbers 25:3) and Baal-Berith (Judges 8:33) are two examples of such localized deities.