The emerging, or emergent, church movement takes its name from the idea that as culture changes, a new church should emerge in response. In this case, it is a response by various church leaders to the current era of post-modernism. Although post-modernism began in the 1950s, the church didn’t really seek to conform to its tenets until the 1990s. Post-modernism can be thought of as a dissolution of "cold, hard fact" in favor of "warm, fuzzy subjectivity." The emerging / emergent church movement can be thought of the same way.